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Eroica Hispania: the pleasure of pedalling

There are many bike rides, but there is only one Eroica Hispania. And Martelo didn’t want to miss it. It will be a sponsor of this genuine adventure, a journey through time which lets participants rediscover the true spirit of cycling.

On June 2nd and 3rd, La Rioja is transformed into the stage on which vintage bicycles (only bikes made before 1987 can participate) travel with their cyclists dressed in classic style, ready to cover the route’s 204 kilometres. They’ll pedal between vineyards, pass through idyllic villages and share the journey with others who are keen to ride like people did in the olden days.

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Eroica Hispania is much more than a bike ride: it’s travelling, meeting people, discovering new places, sharing experiences and respecting the local surroundings. It’s gastronomy, heritage, culture and sport. And of course, it’s wine. Martelo will be waiting for you at the finish line, where you can enjoy a delicious meal, washed down by a bottle of our wine.

If you’re already feeling keen to join in, you can sign up here. And keep an eye on Martelo’s Facebook and Instagram accounts, because we have a few surprises in store for you.

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